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In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.
The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.
In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
The filming setup was increased to three cameras; a main floor camera, a Jibcam for high angle shots, and a black-and-white handheld DV camera, which would be cut to suddenly and intermittently throughout episodes.
X-Play's primary set consisted of a single couch, coffee table and television (with working game consoles) positioned in the middle of the large studio floor, but hosts Sessler and Webb would migrate around various areas of the studio, normally not even going to their actual set until the end of the program.
Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.
Botello left in early 2002, and Sessler hosted the show by himself up until April 2003, when Webb joined the cast and the show was renamed X-Play.
Each episode would start off with Game News, where Sessler or Fielder would give a brief overview of top news stories featured on the Game Spot website.
Game reviews were run in a segment known as The Grill (games were graded on Game Spot's official 0.1-10.0 system), Spotlight showcased special content such as interviews with industry leaders, and Game Breakers featured strategy guides and hints for recently released games.
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In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs.